Company Overview
At Mercedes Lane, we've always wanted to share our fashion and style ideas with other women. As entrepreneurs, we invested time learning what our customers like, as well, feel confident in. Here at Mercedes Lane, we provide the best in fashion, and quality is everything to us. Committed to bringing the best styles to our customers. Satisfying our customers with the quality and price of our clothing, along with providing unique customer service. We operate with perfection in every aspect, cherish fashion and style, and we aim at maintaining our company's good name and reputation. Mercedes Lane's mission is to make sure our customers have the most enjoyable shopping experience on our website, as well as providing customers with high-quality clothing.
Presently, we are looking for a dedicated Marketing Specialist to drive branding and maintain the website platform. If you are a dynamic, results-driven Marketing Specialist who is up for the challenge, we invite you to join our team. Please email your CV outlining your relevant experience and qualifications.
Job Summary
Position: Marketing Specialist
Term of Employment: Full-time, permanent
Hourly Wage: $31.00 to $35.00
Weekly Hours: 35 to 40
Working Address: 119 Craig St., Parksville, BC V9P 2G6
Company Website: http://mercedeslane.ca/
Responsibilities
- Facilitate marketing operations and execution work driving all marketing touchpoints, including social media, digital, online, CRM and clienteling activations
- Manage marketing/ eCommerce site refresh, assets request & delivery, and work with site developer to offer site enhancement updates and maintenance supports
- Implement regional digital marketing strategies including SEO, paid digital and email marketing, and monitor the result to drive performance efficiency
- Secure on-going earned social and retail offline exposure to enhance brand awareness and store visibility among customers
- Collaborate with sales and marketing teams to develop marketing programs and promotional activities to drive development
- Organize assets including content and visuals, manage proper regional release to markets across social media, digital, online, and CRM channels
- Maintain organized marketing collaterals, event materials, shared folders, and digital assets
- Compile marketing reports and launch recaps for timely submission and analyze key performance metrics to optimize future campaigns
- Collect and analyze competitors' information and marketing data to support business understanding and facilitate regional sharing of best practices
- Provide administrative support to the senior managers, including budget tracking, meeting coordination, and reporting
- Maintain relationships with relevant stakeholders
Education and Prior Experience Needed
- College Diploma or above, majoring in marketing, business administration, journalism, literature, art and other related majors is an advantage;
- Relevant market publicity and promotion experience will be an asset;
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