-Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
-Advise clients on marketing, advertising or sales promotion opportunities and strategies
-Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
-Manage post campaign analysis to measure and report on marketing and advertising metrics
-Develop and maintain social media accounts, including managing customer reviews and testimonials
-Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
-Coordinate special publicity events and promotions for internal and external audiences
-Assist in the preparation of brochures, reports, newsletters and other material
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