Company introduction:
A vacationer’s dream, Glenghorm Beach Resort is ideally located in Ingonish, Cape Breton, offering guests a tranquil escape with a wealth of outdoor adventures and scenic beauty. Nestled on the famous Cabot Trail and adjacent to Cape Breton Highlands National Park, we are a year-round resort that includes everything from a private beach and stunning views to an amazing restaurant, lively pub, and frequent traditional Celtic events.
Glenghorm Beach Resort is not just a place to relax – it’s a destination for adventure. Whether you enjoy hiking, skiing, or soaking in the culture of Cape Breton, we have it all. From our private beach to our unforgettable seafood cuisine, there’s no shortage of reasons to visit. We also offer a stunning venue for weddings and special events, making us a popular choice for couples and corporate groups alike.
As we continue to grow and attract an increasing number of visitors year-round, we are seeking an experienced Marketing Manager to develop and execute strategic marketing plans that will promote our brand, increase profitability, and strengthen our competitive edge in the hospitality industry in Nova Scotia.
Position description:
Title: Marketing Manager
Job Type: Full-time, Permanent
Working Hour per week: 30 hours
Hourly Salary: CAD$ 33
Annual Salary: CAD$ 51,480
Work Location: 36743 Cabot Trail, Ingonish, Nova Scotia B0C 1K0
Key responsibilities:
- Develop and implement comprehensive marketing plans to promote the resort, including our restaurant, pub, and special events such as weddings and banquets, and overall guest experience.
- Lead seasonal and year-round marketing campaigns aimed at increasing brand visibility and driving bookings.
- Analyze market trends, customer preferences, and competitor activity to adjust marketing strategies and identify new opportunities.
- Manage the resort’s digital presence, including website content, social media platforms, and email marketing.
- Collaborate with local tourism boards, partners, and influencers to build and maintain relationships that enhance the resort’s reputation and visibility.
- Prepare and monitor marketing budgets, ensuring effective allocation of resources for maximum profitability.
- Oversee the creation and distribution of our marketing materials, including brochures, online ads, and promotional content, ensuring consistency with brand identity.
- Monitor and evaluate the performance of branding campaigns, adjusting ways to increase brand awareness.
- Lead and train the marketing team, ensuring smooth execution of marketing activities and alignment with overall business goals.
Basic qualifications:
- College Diploma.
- Minimum of 2 years of experience in marketing related field, with at least 1 year in a managerial role.
- Excellent communication, leadership, and negotiation skills.
- Ability to think strategically and manage budgets effectively.
- A passion for the hospitality industry, tourism, and the natural beauty of Cape Breton.
Why work with us?
At Glenghorm Beach Resort, we offer a unique and dynamic work environment, where you’ll have the opportunity to make a real impact on our resort’s growth. We value creativity, initiative, and dedication, and we’re committed to helping our employees grow both professionally and personally. Plus, you'll work in one of the most beautiful places on Earth!
Website:
https://www.glenghorm.com/
How to apply:
If you’re ready to help us share the magic of Glenghorm Beach Resort with the world, please send your resume and cover letter to hr.glenghorm@hotmail.com
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